Monday, July 6, 2020
Leanne Cutts, HSBC's CMO has said that COVID-19 is "a real reset moment for our role as marketers" that has shown the firm that it can deliver change more quickly and confirmed its reliance on an agile...
Starting in July, Google will ban the use of so-called 'clickbait' copy in advertisements shown on their network. Speaking on the announcement, the search giant said that the new policy will ban any "advertisement...
Following its decision to ban the marketing of so-called 'speculative mini-bonds' to retail consumers, the FCA has announced that the ban will now stand permanently. The FCA has said that firms will not be...
Mortgage Advice Bureau was the big winner at the eleventh Financial Reporter Awards, picking up three awards in addition to founder and CEO, Peter Brodnicki receiving the outstanding achievement award. Mortgage Advice Bureau, a...
Google Ads advertisers will soon be required to provide identity verification in order to use the service. The move has been billed as an initiative to provide greater transparency behind ads shown to users of Google's products.
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19. The campaign has been delivered through all of the usual channels;...
Admiral is issuing £110m worth of refunds to its car and van insurance customers in response to the nation following government advice to stay home. Admiral says it's issuing the refunds in recognition of...
63% of senior marketers surveyed have said that the importance of SEO will grow 'slightly' (34%) or 'steeply' (29%) following the outbreak of Coronavirus. The survey carried out by the platform provider, Conductor spoke...
"Unprecedented" is the word of the year so far. Don't believe me? Just take a look at this Google Trends data: trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":,"category":0,"property":""}, {"exploreQuery":"date=all&geo=GB&q=unprecedented","guestPath":"https://trends.google.com:443/trends/embed/"}); What that shows us...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi. Speaking at Microsoft's Elevate online event on Tuesday,...

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