Tuesday, July 16, 2024
Starting in July, Google will ban the use of so-called 'clickbait' copy in advertisements shown on their network. Speaking on the announcement, the search giant said that the new policy will ban any "advertisement which uses sensationalist or clickbait text...
Provider of virutal IBANs, Monneo has announced its sponsorship of the TES Affiliate Conference, hosted virtually and in Marbella, Spain. Speaking earlier this month to The Financial Marketeer, Monneo Managing Director, Lili Metodieva underlined the importance of conferences and events...
Leanne Cutts, HSBC's CMO has said that COVID-19 is "a real reset moment for our role as marketers" that has shown the firm that it can deliver change more quickly and confirmed its reliance on an agile method of...
Listen to the full interview with Nizam Uddin OBE Tackling exclusion in financial services Of all of the guests I've spoken to as part of our interview podcast series, my most recent guest, Nizam Uddin OBE is arguably the one who...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi. Speaking at Microsoft's Elevate online event on Tuesday, van der Kooi said that he's...
Listen to the podcast interview Interview with Larry Black Larry Black is a financial marketeer who has a wealth of experience. Credited with developing one of the industry's earliest true examples of content marketing with Credit Suisse, he's gone on to...
Listen to the podcast interview What is developer-first banking? When you visit the Weavr website for the first time, you're greeted by an intriguing message; 'welcome to developer-first banking'. What is 'developer-first banking'? I posed this question to my latest guest on...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax. The digital services taxes (DST) will affect all...
Tristan Thomas, Vice President (VP) of Marketing at Monzo is to step down from his role at the end of this year. The news comes as the bank faces a fight to survive as a result of mounting losses. Thomas...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19. The campaign has been delivered through all of the usual channels; television, print, radio and out of...