Monday, May 10, 2021
Insurance provider, Direct Line has moved on from its long-running advertising campaign featuring Pulp Fiction character, Winston 'The Fixer' Wolfe. The campaign, developed by the advertising agency, Saatchi and Saatchi was launched in 2014...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax. The digital...
Listen to the podcast interview Interview with Larry Black Larry Black is a financial marketeer who has a wealth of experience. Credited with developing one of the...
Tristan Thomas, Vice President (VP) of Marketing at Monzo is to step down from his role at the end of this year. The news comes as the bank faces a fight to survive as a result of...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October. The change is likely to affect many Facebook advertisers,...
Admiral is issuing £110m worth of refunds to its car and van insurance customers in response to the nation following government advice to stay home. Admiral says it's issuing the refunds in recognition of...
As part of work undertaken by Skipton Building Society, research revealed that although 60% of consumer decisions in the market were based on interest rates, 40% can be attributed to brand. The research was...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19. The campaign has been delivered through all of the usual channels;...
Mortgage Advice Bureau was the big winner at the eleventh Financial Reporter Awards, picking up three awards in addition to founder and CEO, Peter Brodnicki receiving the outstanding achievement award. Mortgage Advice Bureau, a...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi. Speaking at Microsoft's Elevate online event on Tuesday,...

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