As part of work undertaken by Skipton Building Society, research revealed that although 60% of consumer decisions in the market were based on interest rates, 40% can be attributed to brand.
The research was carried out by the Skipton BS...
Despite the delay to the UK's easing of lockdown, Fintech Week London, a hybrid event scheduled for 12-16th July will take place with its planned programme of physical and virtual sessions.
Speaking via the event website following the UK government's...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax.
The digital services taxes (DST) will affect all...
As a marketer you may have used them to your advantage. As a citizen of the web you've probably been infuriated by them. Third-party cookies, a useful yet invasive and arguably abused feature of the web is now travelling...
63% of senior marketers surveyed have said that the importance of SEO will grow 'slightly' (34%) or 'steeply' (29%) following the outbreak of Coronavirus.
The survey carried out by the platform provider, Conductor spoke to 317 marketers from across a...
Google Ads has announced that it will be removing the expanded text ads (ETAs) format from the platform from June next year.
ETAs have been a feature of Google's advertising platform since 2016 and allow advertisers to define specific advertising...
Admiral is issuing £110m worth of refunds to its car and van insurance customers in response to the nation following government advice to stay home.
Admiral says it's issuing the refunds in recognition of its customers' decision to follow government...
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What is developer-first banking?
When you visit the Weavr website for the first time, you're greeted by an intriguing message; 'welcome to developer-first banking'.
What is 'developer-first banking'? I posed this question to my latest guest on...
Google Ads advertisers will soon be required to provide identity verification in order to use the service. The move has been billed as an initiative to provide greater transparency behind ads shown to users of Google's products.
The process will...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19.
The campaign has been delivered through all of the usual channels; television, print, radio and out of...
