As part of work undertaken by Skipton Building Society, research revealed that although 60% of consumer decisions in the market were based on interest rates, 40% can be attributed to brand.
The research was carried out by the Skipton BS...
Listen to the full interview with Nizam Uddin OBE
Tackling exclusion in financial services
Of all of the guests I've spoken to as part of our interview podcast series, my most recent guest, Nizam Uddin OBE is arguably the one who...
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What is developer-first banking?
When you visit the Weavr website for the first time, you're greeted by an intriguing message; 'welcome to developer-first banking'.
What is 'developer-first banking'? I posed this question to my latest guest on...
Following the launch of Google's 'strike-based' ad policy violation system, the search provider has released details of a tool to help advertisers to audit accounts for disapproved ads at scale.
The Python-based tool will help advertisers to audit Google Ads accounts,...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
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Interview with Simon Mott, CMO at TrackInsight
Simon Mott is a marketer with two-decades worth of experience working in financial services. Living a career that has taken him from working with start-ups, to working in organisations such...
Leanne Cutts, HSBC's CMO has said that COVID-19 is "a real reset moment for our role as marketers" that has shown the firm that it can deliver change more quickly and confirmed its reliance on an agile method of...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi.
Speaking at Microsoft's Elevate online event on Tuesday, van der Kooi said that he's...
Mortgage Advice Bureau was the big winner at the eleventh Financial Reporter Awards, picking up three awards in addition to founder and CEO, Peter Brodnicki receiving the outstanding achievement award.
Mortgage Advice Bureau, a mortgage intermediary brand picked up the...
BrightonSEO, claimed to be the biggest search conference in the world is going to be run live online in its entirety for the first time this week.
The event, originally scheduled for April this year has, like many other events,...