Starting in July, Google will ban the use of so-called 'clickbait' copy in advertisements shown on their network.
Speaking on the announcement, the search giant said that the new policy will ban any "advertisement which uses sensationalist or clickbait text...
Google Ads has announced that it will be removing the expanded text ads (ETAs) format from the platform from June next year.
ETAs have been a feature of Google's advertising platform since 2016 and allow advertisers to define specific advertising...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19.
The campaign has been delivered through all of the usual channels; television, print, radio and out of...
Alanis Morissette knows how to write a tune. In 1996 she released 'ironic', and whilst it's a solid slice of pop gold, it is lacking in irony.
Bad luck? It's got lots of that, like the old man who turned...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
Listen to the full interview with Patrick Muir
Interview with Patrick Muir
From assisting in the launch of the UK's first-ever online bank to revolutionising the way Morgan Stanley markets its credit card products, Patrick Muir is one of the most...
Provider of virutal IBANs, Monneo has announced its sponsorship of the TES Affiliate Conference, hosted virtually and in Marbella, Spain.
Speaking earlier this month to The Financial Marketeer, Monneo Managing Director, Lili Metodieva underlined the importance of conferences and events...
63% of senior marketers surveyed have said that the importance of SEO will grow 'slightly' (34%) or 'steeply' (29%) following the outbreak of Coronavirus.
The survey carried out by the platform provider, Conductor spoke to 317 marketers from across a...
Following its decision to ban the marketing of so-called 'speculative mini-bonds' to retail consumers, the FCA has announced that the ban will now stand permanently.
The FCA has said that firms will not be allowed to promote speculative mini-bonds to...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax.
The digital services taxes (DST) will affect all...
