Tuesday, April 16, 2024
Listen to the full interview with Patrick Muir Interview with Patrick Muir From assisting in the launch of the UK's first-ever online bank to revolutionising the way Morgan Stanley markets its credit card products, Patrick Muir is one of the most...
Starting in July, Google will ban the use of so-called 'clickbait' copy in advertisements shown on their network. Speaking on the announcement, the search giant said that the new policy will ban any "advertisement which uses sensationalist or clickbait text...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October. The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
Admiral is issuing £110m worth of refunds to its car and van insurance customers in response to the nation following government advice to stay home. Admiral says it's issuing the refunds in recognition of its customers' decision to follow government...
Listen to the podcast interview What is developer-first banking? When you visit the Weavr website for the first time, you're greeted by an intriguing message; 'welcome to developer-first banking'. What is 'developer-first banking'? I posed this question to my latest guest on...
As part of work undertaken by Skipton Building Society, research revealed that although 60% of consumer decisions in the market were based on interest rates, 40% can be attributed to brand. The research was carried out by the Skipton BS...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax. The digital services taxes (DST) will affect all...
63% of senior marketers surveyed have said that the importance of SEO will grow 'slightly' (34%) or 'steeply' (29%) following the outbreak of Coronavirus. The survey carried out by the platform provider, Conductor spoke to 317 marketers from across a...
Leanne Cutts, HSBC's CMO has said that COVID-19 is "a real reset moment for our role as marketers" that has shown the firm that it can deliver change more quickly and confirmed its reliance on an agile method of...
Mortgage Advice Bureau was the big winner at the eleventh Financial Reporter Awards, picking up three awards in addition to founder and CEO, Peter Brodnicki receiving the outstanding achievement award. Mortgage Advice Bureau, a mortgage intermediary brand picked up the...