Insurance provider, Direct Line has moved on from its long-running advertising campaign featuring Pulp Fiction character, Winston 'The Fixer' Wolfe.
The campaign, developed by the advertising agency, Saatchi and Saatchi was launched in 2014 and helped Direct Line to reposition...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19.
The campaign has been delivered through all of the usual channels; television, print, radio and out of...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
Google Ads has announced that it will be removing the expanded text ads (ETAs) format from the platform from June next year.
ETAs have been a feature of Google's advertising platform since 2016 and allow advertisers to define specific advertising...
BrightonSEO, claimed to be the biggest search conference in the world is going to be run live online in its entirety for the first time this week.
The event, originally scheduled for April this year has, like many other events,...
Despite the delay to the UK's easing of lockdown, Fintech Week London, a hybrid event scheduled for 12-16th July will take place with its planned programme of physical and virtual sessions.
Speaking via the event website following the UK government's...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax.
The digital services taxes (DST) will affect all...
Listen to the podcast interview
Interview with Larry Black
Larry Black is a financial marketeer who has a wealth of experience. Credited with developing one of the industry's earliest true examples of content marketing with Credit Suisse, he's gone on to...
As part of work undertaken by Skipton Building Society, research revealed that although 60% of consumer decisions in the market were based on interest rates, 40% can be attributed to brand.
The research was carried out by the Skipton BS...
As a marketer you may have used them to your advantage. As a citizen of the web you've probably been infuriated by them. Third-party cookies, a useful yet invasive and arguably abused feature of the web is now travelling...
