Google has said that its second core algorithm update of 2020, its first since January, is rolling out now. Google has said that the update will take between one and two weeks to fully roll out.

Different to the daily updates Google has said it launches, these so-called ‘core-updates’ happen several times per year and are usually announced at launch.

Speaking via its Webmaster Central Blog, Google said, “We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during [these updates].”

Google’s announcement of the update suggests that owners of websites should “[focus] on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

Analysis – turbulent times

As with any ‘core-update’ that Google announces you can expect some websites to win and others to lose. This update, as with most core-updates, focusses on website content.

As a result, marketers should get acquainted with some of Google’s advice. Firstly, understand the areas the search giant suggests reviewing when looking at your content: content quality, demonstration of expertise, presentation quality and competitive advantage.

You can read Google’s full announcement on its Webmaster Central Blog, but to distil all of the advice, website owners should take a critical look at their content and decide, ‘is it a better resource for our audience than anything else out there?’

If the answer to that question is ‘no’, you are at risk of being overtaken by the websites that do achieve these requirements.

It remains to be seen who the winners and losers are within the financial services market, but expect to see some turbulence over the next few weeks.