Data last updated: Thursday 3rd June 2021

Following the announcement from Google that it will be launching two ‘core updates’ to its search engine in June and July 2021, The Financial Marketeer has established an industry sector share of search monitoring page.

The data on this page monitors the estimated level of traffic each brand receives and will enable industry stakeholders to monitor how changes in Google’s search product impact on the industry and the search traffic brands recieve.

Share of search in UK banking sector

The UK banking sector’s search market is currently led by:

  1. Lloyds
  2. Barclays
  3. HSBC
  4. NatWest
  5. Santander

Share of search in UK insurance sector

The UK insurance sector’s search market is currently led by:

  1. Aviva
  2. Admiral

Significant sector changes in June 2021:

  • Aviva grew by 20% to take top spot from Admiral
  • LV grew by 26% in May 2021 to move from position five to three (growth maintained in June 2021)
  • Elephant shrunk by 7% in May 2021 but maintained position nine in the market

Share of search in UK investments sector

Share of search in UK workplace pension sector

Significant sector changes in June 2021:

  • Nest grew by 17% in May 2021 followed by further growth of 25% in June 2021
  • The People’s Pension maintained growth of 24% from May 2021
  • The race for position three is neck and neck between NOW: Pensions and Smart Pension with the latter currently in the lead

The data shown here comes from SEMrush which tracks brand performance across Google’s UK search engine.