In March this year, Bruce Hepburn, CEO at Mactavish, a leading insurance consultancy issued a scathing analysis of the commercial insurance industry. His analysis...
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An interview with Chris Wallace, InnerView
'Brand alignment from the inside out'; that's the message that is emblazoned on the homepage of...
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An interview with Raf De Kimpe
On 12th July this year, my latest guest, along with a team of partners and...
It has been a roller-coaster few weeks for Zoom, the video conferencing platform. At the end of last year, the company had 10m users,...
As a marketer you may have used them to your advantage. As a citizen of the web you've probably been infuriated by them. Third-party...
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Tackling exclusion in financial services
Of all of the guests I've spoken to as part of our...
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Interview with Annabel Brodie-Smith
The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications...
Podcast interview with Tim Andrews, Founder at The ID Register
Startup to spin-out
Ask any founder; launching a startup is hard work. So if launching a...
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Interview with Simon Mott, CMO at TrackInsight
Simon Mott is a marketer with two-decades worth of experience working in financial services. Living...
Our ongoing analysis of Google's recently announced core algorithm update has shown a number of financial services brands and websites that have either gained...




















