Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
David Rutter, CEO of blockchain software firm, R3 has said 'cracks are already appearing' in the banking system following fallout from the COVID-19 outbreak.
Speaking in an interview with City AM, Rutter said, "...when markets go through extreme stress, you...
Google has announced that the incumbent version of Google Analytics, known as Universal Analytics (UA) will be shut down in July 2023.
In a statement, the search firm announced that UA will stop processing new hits in July 2023, marking...
Citi is to launch a fintech marketplace, making third-party fintech apps and services available to its customers.
The marketplace will make use of API technology that enables customers to share information with financial apps that are a part of the...
63% of senior marketers surveyed have said that the importance of SEO will grow 'slightly' (34%) or 'steeply' (29%) following the outbreak of Coronavirus.
The survey carried out by the platform provider, Conductor spoke to 317 marketers from across a...
In our first analysis of the online visibility race in the wealth & private banking sector, there's one clear winner.
Coutts claims first place, delivering online search visibility of 16.2%.
Coutts' closest rival is Barclays with 14.2% share of online search.
The...
It's the most common reporting error I see.
Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
New data from a survey of 5,000 business owners on the impact of COVID-19 have found that 1 in 5 would turn to friends and family for cash flow advice. That's ahead of 17% who would speak to their...
Google Ads is to remove search term data from reports where there is not a 'significant' amount of data, meaning advertisers won't be able to see all of the search terms that delivered clicks on their ads.
Up until this...
The FCA has today announced that it is banning contingent charging in relation to defined benefit (DB) pension advice in order to reduce conflicts of interest in the market.
Following the announcement, technology firm, Wealth Wizards has announced the launch...
