Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
Listen to the podcast interview
Interview with FinTech Insights & Banco del Sol
How does the designer of a new banking service assess the market around them, understand the competition and deliver a class-leading new product?
Short of signing up for a...
RBS has launched a cloud-based digital banking brand called Bó.
The brand, fronted with a bright yellow Visa card has launched with mobile apps available on Google Play and Apple's App Store.
Speaking to the media on its launch, RBS said...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi.
Speaking at Microsoft's Elevate online event on Tuesday, van der Kooi said that he's...
Lloyds Banking Group remained the largest mortgage lender in 2019 based on gross lending, increasing its market share by 1.4% last year. Meanwhile, Nationwide BS moved into the top spot in the buy-to-let market, increasing its market share by...
Social networking site, LinkedIn will be launching a new feature that enables users to run polls directly in posts on the platform.
The new feature will let users run single-question polls with up to four response options directly in posts.
It's...
Google has announced that the incumbent version of Google Analytics, known as Universal Analytics (UA) will be shut down in July 2023.
In a statement, the search firm announced that UA will stop processing new hits in July 2023, marking...
The Financial Conduct Authority (FCA) has published its data on complaints made relating to the firms it regulates for the second half of 2019.
Monitoring this data is important for financial brands and the wider market. Understanding how many complaints...
Google Ads is to remove search term data from reports where there is not a 'significant' amount of data, meaning advertisers won't be able to see all of the search terms that delivered clicks on their ads.
Up until this...
It's the most common reporting error I see.
Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
