Google Ads advertisers will soon be required to provide identity verification in order to use the service. The move has been billed as an initiative to provide greater transparency behind ads shown to users of Google's products.
The process will...
Following the launch of Google's 'strike-based' ad policy violation system, the search provider has released details of a tool to help advertisers to audit accounts for disapproved ads at scale.
The Python-based tool will help advertisers to audit Google Ads accounts,...
Former Pensions Minister, Baroness Ros Altmann has said that the 'old mantra' in the pensions industry doesn't fit anymore.
Speaking as part of an online event, Baroness Altmann said, "the old mantra is that pensions are sold, not bought...we had...
It's the most common reporting error I see.
Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
Google has announced a significant update to its search ranking algorithm that will target additional user experience measurements including how long content takes to load and how stable the layout of a page is.
Known as 'Core Web Vitals', the...
Despite the delay to the UK's easing of lockdown, Fintech Week London, a hybrid event scheduled for 12-16th July will take place with its planned programme of physical and virtual sessions.
Speaking via the event website following the UK government's...
A new report published by the City of London Corporation and Innovate Finance in partnership with EY has recommended urgent action be taken if the UK is to ensure the continued success of the fintech sector.
The report, named, UK...
Podcast interview with Tim Andrews, Founder at The ID Register
Startup to spin-out
Ask any founder; launching a startup is hard work. So if launching a normal startup is hard work, what's it like to try and launch a startup within...
Google Developer Relations representative, Martin Splitt has encouraged website owners to use Google's testing tools before relying on so-called 'infinite scroll' features on websites.
As websites look to host more information and keep visitor attention, infinite scroll solutions have grown...
Listen to the podcast interview here
Interview with Annabel Brodie-Smith
The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications Director at the Association of Investment Companies and has seen the industry change and adapt...
