In March this year, Bruce Hepburn, CEO at Mactavish, a leading insurance consultancy issued a scathing analysis of the commercial insurance industry. His analysis centred on the industry's insistence on delivering commercial insurance as a commodity, a habit that...
It's the most common reporting error I see.
Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
Listen to the podcast interview here
Interview with Annabel Brodie-Smith
The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications Director at the Association of Investment Companies and has seen the industry change and adapt...
It has been a week that began with Prime Minister, Boris Johnson addressing the nation with instruction that would have fit more comfortably in a dystopian drama.
It follows weeks of daily breaking news events that could have filled the...
In 2018 Virgin Money (in the UK) was purchased by CYBG plc, the group that owns Clydesdale Bank and Yorkshire Bank. The group, now named Virgin Money UK plc will eventually operate under one unified banking brand; Virgin Money.
Disrupting...
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Interview with FinTech Insights & Banco del Sol
How does the designer of a new banking service assess the market around them, understand the competition and deliver a class-leading new product?
Short of signing up for a...
Podcast interview with Peter Ramsey (Built for Mars)
UX in banking
If you haven't heard of Peter Ramsey (A.K.A the person behind Built for Mars) and his epic study into the user experience (UX) of banking, it really is time you...
