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Interview with Paul Mills, CMO at Shaw & Co
For this week's interview I had the pleasure of speaking with Paul Mills, a CMO who started out as an anlytical chemist before embarking on a sector-hopping...
It's the most common reporting error I see.
Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
In March this year, Bruce Hepburn, CEO at Mactavish, a leading insurance consultancy issued a scathing analysis of the commercial insurance industry. His analysis centred on the industry's insistence on delivering commercial insurance as a commodity, a habit that...
"Unprecedented" is the word of the year so far. Don't believe me? Just take a look at this Google Trends data:
trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":,"category":0,"property":""}, {"exploreQuery":"date=all&geo=GB&q=unprecedented","guestPath":"https://trends.google.com:443/trends/embed/"});
What that shows us is that searches for the word "unprecedented" are higher than...
In 2018 Virgin Money (in the UK) was purchased by CYBG plc, the group that owns Clydesdale Bank and Yorkshire Bank. The group, now named Virgin Money UK plc will eventually operate under one unified banking brand; Virgin Money.
Disrupting...
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What is developer-first banking?
When you visit the Weavr website for the first time, you're greeted by an intriguing message; 'welcome to developer-first banking'.
What is 'developer-first banking'? I posed this question to my latest guest on...
Measures taken by the governments of the world have taken a collective swipe against the global pandemic caused by COVID-19. In the process of trying to stop the virus, governments have also stopped the economy.
On the front line of...
Do you know what the smartest part of the iPod launch was in the early 2000s?
Sure, the capacity to hold hundreds of songs was amazing. Yes, the design looked like it had just fallen from a passing UFO. Absolutely,...
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Interview with Will Cookson
The Financial Marketeer recently had the opportunity to catch up with Will Cookson to discuss user experience (UX) and customer experience (CX) in financial services.
Will, an experienced designer, is the founder...
Alanis Morissette knows how to write a tune. In 1996 she released 'ironic', and whilst it's a solid slice of pop gold, it is lacking in irony.
Bad luck? It's got lots of that, like the old man who turned...
