Insurance provider, Direct Line has moved on from its long-running advertising campaign featuring Pulp Fiction character, Winston 'The Fixer' Wolfe.
The campaign, developed by the advertising agency, Saatchi and Saatchi was launched in 2014 and helped Direct Line to reposition...
RBS has launched a cloud-based digital banking brand called Bó.
The brand, fronted with a bright yellow Visa card has launched with mobile apps available on Google Play and Apple's App Store.
Speaking to the media on its launch, RBS said...
Lloyds Banking Group remained the largest mortgage lender in 2019 based on gross lending, increasing its market share by 1.4% last year. Meanwhile, Nationwide BS moved into the top spot in the buy-to-let market, increasing its market share by...
It has been a week that began with Prime Minister, Boris Johnson addressing the nation with instruction that would have fit more comfortably in a dystopian drama.
It follows weeks of daily breaking news events that could have filled the...
PayPal has seen an increase in the number of over 50s using its services between March and April this year, the first time this age group has been the firm's fastest growing segment.
The increase comes as the COVID-19 pandemic...
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Interview with Larry Black
Larry Black is a financial marketeer who has a wealth of experience. Credited with developing one of the industry's earliest true examples of content marketing with Credit Suisse, he's gone on to...
Listen to the full interview with Patrick Muir
Interview with Patrick Muir
From assisting in the launch of the UK's first-ever online bank to revolutionising the way Morgan Stanley markets its credit card products, Patrick Muir is one of the most...
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Interview with Will Rainey, Grandpa's Fortune Fables
"This isn't taught in school. I'm not sure why schools don't teach kids about starting their own businesses." That's the view of Gail, the main protagonist in Grandpa's Fortune Fables,...
Measures taken by the governments of the world have taken a collective swipe against the global pandemic caused by COVID-19. In the process of trying to stop the virus, governments have also stopped the economy.
On the front line of...
Google has announced that it will shortly be rolling out support for 'special announcement' website markup, enabling organisations to deliver announcements relating to COVID-19.
The new type of markup, part of the Schema.org structured markup movement, enables website owners to...
