Tuesday, June 18, 2024
Mortgage Advice Bureau was the big winner at the eleventh Financial Reporter Awards, picking up three awards in addition to founder and CEO, Peter Brodnicki receiving the outstanding achievement award. Mortgage Advice Bureau, a mortgage intermediary brand picked up the...
Google Ads advertisers will soon be required to provide identity verification in order to use the service. The move has been billed as an initiative to provide greater transparency behind ads shown to users of Google's products. The process will...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19. The campaign has been delivered through all of the usual channels; television, print, radio and out of...
Admiral is issuing £110m worth of refunds to its car and van insurance customers in response to the nation following government advice to stay home. Admiral says it's issuing the refunds in recognition of its customers' decision to follow government...
63% of senior marketers surveyed have said that the importance of SEO will grow 'slightly' (34%) or 'steeply' (29%) following the outbreak of Coronavirus. The survey carried out by the platform provider, Conductor spoke to 317 marketers from across a...
"Unprecedented" is the word of the year so far. Don't believe me? Just take a look at this Google Trends data: trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":,"category":0,"property":""}, {"exploreQuery":"date=all&geo=GB&q=unprecedented","guestPath":"https://trends.google.com:443/trends/embed/"}); What that shows us is that searches for the word "unprecedented" are higher than...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi. Speaking at Microsoft's Elevate online event on Tuesday, van der Kooi said that he's...
Insurance provider, Direct Line has moved on from its long-running advertising campaign featuring Pulp Fiction character, Winston 'The Fixer' Wolfe. The campaign, developed by the advertising agency, Saatchi and Saatchi was launched in 2014 and helped Direct Line to reposition...