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Interview with Jasper Martens, CMO at PensionBee
Jasper Martens was part of a team of six people when he joined PensionBee in 2015....
Alanis Morissette knows how to write a tune. In 1996 she released 'ironic', and whilst it's a solid slice of pop gold, it is lacking in irony.
Bad luck? It's got lots of that,...
"Unprecedented" is the word of the year so far. Don't believe me? Just take a look at this Google Trends data:
trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":,"category":0,"property":""}, {"exploreQuery":"date=all&geo=GB&q=unprecedented","guestPath":"https://trends.google.com:443/trends/embed/"});
What that shows us...
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Interview with Simon Mott, CMO at TrackInsight
Simon Mott is a marketer with two-decades worth of experience working in financial services. Living a...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19.
The campaign has been delivered through all of the usual channels;...
Advertisers running ads in the UK, Austria or Turkey can expect advertising costs to increase from 1st November as Google announces that it will pass on the cost of a new tax.
The digital...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi.
Speaking at Microsoft's Elevate online event on Tuesday,...
As part of work undertaken by Skipton Building Society, research revealed that although 60% of consumer decisions in the market were based on interest rates, 40% can be attributed to brand.
The research was...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers,...
Starting in July, Google will ban the use of so-called 'clickbait' copy in advertisements shown on their network.
Speaking on the announcement, the search giant said that the new policy will ban any "advertisement...
