Monday, July 4, 2022
Listen to the podcast Interview with Jasper Martens, CMO at PensionBee Jasper Martens was part of a team of six people when he joined PensionBee in 2015. PensionBee is now a company of over 100 people with plush offices (albeit empty...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19. The campaign has been delivered through all of the usual channels; television, print, radio and out of...
Listen to the podcast Interview with Simon Mott, CMO at TrackInsight Simon Mott is a marketer with two-decades worth of experience working in financial services. Living a career that has taken him from working with start-ups, to working in organisations such...
"Unprecedented" is the word of the year so far. Don't believe me? Just take a look at this Google Trends data: trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":,"category":0,"property":""}, {"exploreQuery":"date=all&geo=GB&q=unprecedented","guestPath":"https://trends.google.com:443/trends/embed/"}); What that shows us is that searches for the word "unprecedented" are higher than...
Podcast interview with Tim Andrews, Founder at The ID Register Startup to spin-out Ask any founder; launching a startup is hard work. So if launching a normal startup is hard work, what's it like to try and launch a startup within...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi. Speaking at Microsoft's Elevate online event on Tuesday, van der Kooi said that he's...
Listen to the podcast interview here Interview with Annabel Brodie-Smith The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications Director at the Association of Investment Companies and has seen the industry change and adapt...
As a marketer you may have used them to your advantage. As a citizen of the web you've probably been infuriated by them. Third-party cookies, a useful yet invasive and arguably abused feature of the web is now travelling...
On Friday (26th June), the Financial Conduct Authority (FCA) announced that it was suspending the operations of Wirecard Card Solutions. The ramifications were felt by UK fintechs. What is Wirecard Card Solutions? Wirecard Card Solutions (WCS) is a provider of prepaid...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October. The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...