Monday, July 4, 2022
Podcast interview with Tim Andrews, Founder at The ID Register Startup to spin-out Ask any founder; launching a startup is hard work. So if launching a normal startup is hard work, what's it like to try and launch a startup within...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19. The campaign has been delivered through all of the usual channels; television, print, radio and out of...
Listen to the podcast interview Interview with Larry Black Larry Black is a financial marketeer who has a wealth of experience. Credited with developing one of the industry's earliest true examples of content marketing with Credit Suisse, he's gone on to...
Listen to the podcast Interview with Simon Mott, CMO at TrackInsight Simon Mott is a marketer with two-decades worth of experience working in financial services. Living a career that has taken him from working with start-ups, to working in organisations such...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October. The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
Multiple signs suggest that Apple is preparing to take on Google by launching its own search engine. The news comes after digital marketing expert, Jon Henshaw published an article detailing a number of significant changes at Apple, pointing at the...
It's the most common reporting error I see. Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
Insurance provider, Direct Line has moved on from its long-running advertising campaign featuring Pulp Fiction character, Winston 'The Fixer' Wolfe. The campaign, developed by the advertising agency, Saatchi and Saatchi was launched in 2014 and helped Direct Line to reposition...
Google Ads advertisers will soon be required to provide identity verification in order to use the service. The move has been billed as an initiative to provide greater transparency behind ads shown to users of Google's products. The process will...
Listen to the podcast interview here Interview with Annabel Brodie-Smith The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications Director at the Association of Investment Companies and has seen the industry change and adapt...