It's the most common reporting error I see.
Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
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Interview with Jasper Martens, CMO at PensionBee
Jasper Martens was part of a team of six people when he joined PensionBee in 2015. PensionBee is now a company of over 100 people with plush offices (albeit empty...
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Interview with Annabel Brodie-Smith
The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications Director at the Association of Investment Companies and has seen the industry change and adapt...
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An interview with Kimberley Waldron, MD at SkyParlour
Since 2009, my latest guest on the podcast has along with her business partner run a communications agency that works in the fintech space. "We started the business...
Listen to the full interview with Patrick Muir
Interview with Patrick Muir
From assisting in the launch of the UK's first-ever online bank to revolutionising the way Morgan Stanley markets its credit card products, Patrick Muir is one of the most...
The number of searches taking place on desktop devices is increasing as the current pandemic unfolds, says Microsoft Advertising's Corporate Vice President, Rik van der Kooi.
Speaking at Microsoft's Elevate online event on Tuesday, van der Kooi said that he's...
BrightonSEO, claimed to be the biggest search conference in the world is going to be run live online in its entirety for the first time this week.
The event, originally scheduled for April this year has, like many other events,...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October.
The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
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What is developer-first banking?
When you visit the Weavr website for the first time, you're greeted by an intriguing message; 'welcome to developer-first banking'.
What is 'developer-first banking'? I posed this question to my latest guest on...
Insurance provider, Direct Line has moved on from its long-running advertising campaign featuring Pulp Fiction character, Winston 'The Fixer' Wolfe.
The campaign, developed by the advertising agency, Saatchi and Saatchi was launched in 2014 and helped Direct Line to reposition...
