Saturday, April 20, 2024
BrightonSEO, claimed to be the biggest search conference in the world is going to be run live online in its entirety for the first time this week. The event, originally scheduled for April this year has, like many other events,...
Listen to the podcast Interview with Jasper Martens, CMO at PensionBee Jasper Martens was part of a team of six people when he joined PensionBee in 2015. PensionBee is now a company of over 100 people with plush offices (albeit empty...
It's the most common reporting error I see. Just this week, I was listening to a fantastic interview with the head of a marketing company. The interviewee had successfully engineered a marketing strategy that had delivered a bucket-load of business...
Multiple signs suggest that Apple is preparing to take on Google by launching its own search engine. The news comes after digital marketing expert, Jon Henshaw published an article detailing a number of significant changes at Apple, pointing at the...
Listen to the podcast interview here Interview with Annabel Brodie-Smith The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications Director at the Association of Investment Companies and has seen the industry change and adapt...
On Friday (26th June), the Financial Conduct Authority (FCA) announced that it was suspending the operations of Wirecard Card Solutions. The ramifications were felt by UK fintechs. What is Wirecard Card Solutions? Wirecard Card Solutions (WCS) is a provider of prepaid...
Google Ads advertisers will soon be required to provide identity verification in order to use the service. The move has been billed as an initiative to provide greater transparency behind ads shown to users of Google's products. The process will...
'Stay home, save lives' goes the government's current advertising campaign, designed to protect the NHS from the strain put on it by COVID-19. The campaign has been delivered through all of the usual channels; television, print, radio and out of...
Admiral is issuing £110m worth of refunds to its car and van insurance customers in response to the nation following government advice to stay home. Admiral says it's issuing the refunds in recognition of its customers' decision to follow government...
"Unprecedented" is the word of the year so far. Don't believe me? Just take a look at this Google Trends data: trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":,"category":0,"property":""}, {"exploreQuery":"date=all&geo=GB&q=unprecedented","guestPath":"https://trends.google.com:443/trends/embed/"}); What that shows us is that searches for the word "unprecedented" are higher than...