Thursday, February 29, 2024
Insurance provider, Direct Line has moved on from its long-running advertising campaign featuring Pulp Fiction character, Winston 'The Fixer' Wolfe. The campaign, developed by the advertising agency, Saatchi and Saatchi was launched in 2014 and helped Direct Line to reposition...
Facebook Ads has announced that it will be removing the 28-day attribution model from its platform. The change will come into effect on 12th October. The change is likely to affect many Facebook advertisers, particularly as the 28-day attribution model...
Admiral is issuing £110m worth of refunds to its car and van insurance customers in response to the nation following government advice to stay home. Admiral says it's issuing the refunds in recognition of its customers' decision to follow government...
Listen to the podcast Interview with Simon Mott, CMO at TrackInsight Simon Mott is a marketer with two-decades worth of experience working in financial services. Living a career that has taken him from working with start-ups, to working in organisations such...
BrightonSEO, claimed to be the biggest search conference in the world is going to be run live online in its entirety for the first time this week. The event, originally scheduled for April this year has, like many other events,...
Listen to the podcast interview What is developer-first banking? When you visit the Weavr website for the first time, you're greeted by an intriguing message; 'welcome to developer-first banking'. What is 'developer-first banking'? I posed this question to my latest guest on...
Listen to the full interview with Nizam Uddin OBE Tackling exclusion in financial services Of all of the guests I've spoken to as part of our interview podcast series, my most recent guest, Nizam Uddin OBE is arguably the one who...
Following the launch of Google's 'strike-based' ad policy violation system, the search provider has released details of a tool to help advertisers to audit accounts for disapproved ads at scale. The Python-based tool will help advertisers to audit Google Ads accounts,...